After a nightmarish travel situation to get to Vegas, and ahead of my busiest week of the year covering the Consumer Electronics Show, I decide I need calm. "Do you want a calm vibe or an energy vibe?" he asks. Pal hands me an iPhone with a companion Thync app I can use to control the intensity. Pal tries to tamp down my ample head of hair with a sporty neon headband, and I'm officially hooked up to Thync. Here at the Wynn, Thync's executive director Sumon Pal attaches pieces - Thync won't allow us to describe the product's looks or take a photo before it's released sometime in 2015 for an undisclosed price - to the right side of my forehead and the base of my skull. Tyler published his work in several peer-reviewed scientific journals, and Goldwasser wondered: Could they develop a mood-altering device for consumers? Something to make them feel energized without relying on coffee, calm without sipping a dirty martini?įast-forward three years, and Thync says the answer is yes. Tyler had spent years exploring various ways to stimulate the brain, including the use of ultrasound, direct current and other electrical methods to alter brain patterns. Jamie Tyler, a neurobiology and bioimaging expert who teaches at the biology school at Arizona State University. And I had to try it.īefore I donned the device, Thync CEO and co-founder Isy Goldwasser talked me through how they got here. The Thync team had invited me for a demo during the annual Consumer Electronics Show, and their email pitch sounded weird.
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